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Australia prepares to ban live sports betting odds during sports betting
27 May 2013
Australia has unveiled plans to prohibit tv and radio broadcasts of wagering chances during live sports betting matches in a quote to suppress problem gaming.
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Gambling advertisements will no longer appear during live events and around sporting locations, the government said.
Prime Minister Julia Gillard said Australians had ended up being "significantly frustrated" with the promotions.
The broadcasting industry is to send a modified code to Australia's media guard dog reflecting the changes.
"From the moment that the players step onto the field, to the minute that they leave the field, there will be no live odds," Ms Gillard informed an interview.
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"This is good news for households, since families I think have actually ended up being increasingly disappointed about the penetration of live odds into sporting coverage."
Under the new guidelines, ads would just be allowed before or after a video game, or during an arranged break in play, such as quarter-time and half-time.
'Focus of video game'
Promotion of sports betting odds by bookies who seem part of broadcast teams will also be banned.
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The National Rugby League, which in the past has actually permitted bookmakers to provide odds during broadcasts, stated it concurred with the federal government's strategy.
"The overwhelming belief is that we do not desire to see wagering as the main focus of our game," NRL president Dave Smith stated.
"Fans, and especially young fans, must not go through excessive promo of wagering during matches.
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"We want young kids to be taking pleasure in the abilities of their favourite team, not pricing estimate the chances."
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The broadcasting market is anticipated to send a revised code to the Australian Communications and Media Authority, said the federal government.
It estimates that up to 500,000 Australians are at risk of becoming, or are, issue bettors.
Related web links
Australia Problem Gambling website
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Australia Plans to Ban Live Betting Odds during Sports
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